"We are ordinary gardeners with extraordinary values,,
Ethics, family focus
International trends
Premium quality
The future is also the fruit of our work.
Our family has been working in the ancient industry of agriculture for generations. However, this does not at all mean that we believe only in old technologies, tools and habits.
On the contrary, we are constantly monitoring the latest international trends and bringing home what we can. DÉR Juice is made from premium-quality apples picked from trees in a special open garden of Central Europe.
Also known as the “orchard of the future”, our open garden spreads across an area the size of 200 football pitches in the Derecske countryside. Here, nature and modern technology work in perfect harmony. We operate our smart equipment in an environmentally-friendly way and we also take care not to produce unnecessary waste when packaging our 100% natural DÉR Juice juices.
We are people who take action for our future. People who motivate others and improve themselves. Our fruit juices and orchards are the tangible results of our dream. The fruit of our labor.
Missions we believe in
We work with sustainability and responsible farming in mind.
We take it for granted that we are for nature and not the other way around.
For us, it is important to reduce our ecological footprint so that our grandchildren can still enjoy the beauty of our planet and the wonders of wildlife.
We are keen on getting involved in community and local programs.
És magától értetődő, hogy aki nálunk dolgozik, a család tagja lesz.
As a result, our DÉR Juice 100% juices are unique not only in taste but also in terms of production. Like the varied flavors of good wine, the taste of DÉR Juice depends on many factors. Two things, however, are constant: great flavor and quality.
The team behind DÉR Juice
Our colleagues believe in our mission as much as we do. Thanks to the efforts of our team, we are able to take the high-quality fruit that grows in our orchard with outstanding nutritional value and put it into bottles for our customers to enjoy. We take care of our DÉR Juice every step of its way leading from our trees all the way to the glass of our customers.
It's uplifting to see the bottled flavor experience of Derecske come to life and get on its way.
My motto: see the person in the customer, not the client. Pay attention to the caller, not the call. Try to solve the problem instead of making a sale.
When you have a goal, there's also a way to get there.
My favorite saying: if you don't have a system, your system will collapse.
I believe that no one is born as a great leader. We build on our strengths to become one through improvements and our experiences.
Előző
Következő
3E: We are responsible for our environment, our economic management and our employees
In our daily work, we focus on three core values: being responsible for our environment, our economical management and our employees.
ENVIRONMENTAL
We believe that we are merely borrowing the Earth from our grandchildren, so it is important for us to reduce our environmental impact and minimise our ecological footprint. That's why we are careful and economical in our use of water and energy. We analyse the leaves of our fruit trees and the nitrogen and phosphorus levels in the soil, making sure we use only the amount we need to replenish nutrients – 24% less of the former and 62% less of the latter. Thanks to the state-of-the-art technology used in the production of our premium juices, Dér Juice preserves natural values and flavour.
ECONOMY
DÉR Juice juices are produced by Bold Agro Ltd., a 100% Hungarian family-owned company based in Derecske, Hajdú-Bihar County, which, as one of the largest employers in the county, provides permanent jobs for nearly 150 people. The Group's responsible management guarantees continuous development and a secure livelihood for our employees.
ETHICAL
We see our staff as team members, not employees, because our apples are the fruits of their labor. We value human rights, equal rights for women, charity and educating children to be environmentally aware. Our unique Orchard Education Program gives 10,000 young schoolchildren each year an exciting insight into responsible gardening, allowing them to learn about fruit and gardening in a natural environment. Through our School Fruit Program, we are now putting the delicious fruits of the Derecske garden into more than 23,000 children's lunchboxes.